Black Friday 2026 falls on 27 November, the day after US Thanksgiving, and opens the Christmas and New Year shopping season. For shoppers, the keys are a list, price tracking and comparing online deals through Cyber Monday (30 November). For drinks brands and retailers, it is a peak for gift packs and party drinks, so stock and promotions need planning 2–3 months ahead.
What is Black Friday?
Black Friday is the Friday after Thanksgiving in the United States, now a global sales event. Many retailers start promotions in early November. For the history of the name, read why is it called Black Friday?
How can shoppers find real deals?
| Step | What to do | Why |
|---|---|---|
| 1. Make a list | Write down what you need, big items first | Avoids impulse buys |
| 2. Track prices | Check prices for a few weeks before | Spots fake “discounts” |
| 3. Sign up for alerts | Follow favourite stores and apps | Early access to deals |
| 4. Compare online | Check several sites, including Cyber Monday | Better prices, no queues |
| 5. Check return policies | Read terms before paying | Easier returns on gifts |
Where are the best deals?
- Department stores and supermarkets: appliances, TVs and home goods, often with limited “doorbuster” stock.
- Marketplaces: Amazon, eBay, Shopee and Lazada for small items, fashion and beauty.
- Brand stores: fixed discounts on current products.
- Groceries and drinks: multipacks and holiday gift boxes for the party season.
What does Black Friday mean for beverage brands?
- Plan early: importers typically order holiday stock by August–September so it lands by November.
- Gift and party packs: juice, sparkling drinks and coconut water multipacks sell well from Black Friday to New Year.
- Seasonal designs: limited-edition can artwork for the holidays.
- Online bundles: mixed-flavour cases for e-commerce.
ACM supports private-label seasonal packs; browse sparkling drinks and fruit juices.
Frequently asked questions
When is Black Friday 2026?
Friday, 27 November 2026. Cyber Monday is 30 November.
Are Black Friday deals really cheaper?
Often, but not always. Track prices beforehand to check.
Is it better to shop online or in store?
Online is easier for comparing prices; stores can have limited doorbuster deals.
When should businesses prepare?
At least 2–3 months before, for stock, packaging and promotions.
