Strawberry juice is one of the most versatile fruit bases in the beverage industry: its bright red colour, sweet-tart taste and familiar flavour work in still juices, blends, sparkling drinks, smoothies and mocktails. Strawberries provide about 59 mg of vitamin C per 100 g, plus anthocyanins. Because strawberry colour fades with heat and light, processing and packaging choices matter.
Why is strawberry a popular juice flavour?
- Familiar worldwide: recognised and liked by children and adults.
- Colour: natural red from anthocyanins gives strong shelf appeal.
- Balance: sweet and slightly tart, so it pairs with many fruits.
- Nutrition image: strawberries are rich in vitamin C and polyphenols.
For consumer health information, see benefits of strawberry juice.
What is NFC strawberry juice?
NFC (not from concentrate) strawberry juice is pressed from fruit and pasteurised without being evaporated and reconstituted. It keeps a fresher aroma and colour than concentrate. Strawberries are often processed as purée rather than clear juice, which gives more body and colour. See NFC juice explained.
Which beverage formats use strawberry?
| Format | Example |
|---|---|
| Juice drink | NFC strawberry juice drink 330ml can |
| Sparkling | strawberry sparkling drinks |
| With seeds | strawberry juice with chia seeds |
| With aloe | strawberry aloe vera drink 500ml |
| Functional | Strawberry sea moss and energy drinks |
| Blends | Strawberry-banana, strawberry-kiwi, strawberry-lime |
What are the processing challenges?
- Colour loss: anthocyanins fade with heat, light and time; use gentle heat treatment and light-proof packs.
- Aroma loss: strawberry aroma is delicate; minimise heating and oxygen exposure.
- Sediment: purée-based drinks may settle; stabilise or add “shake well”.
- Seasonality: frozen purée or concentrate secures year-round supply.
Frequently asked questions
Is strawberry juice high in sugar?
100% strawberry juice has about 5–8 g of natural sugar per 100 ml; strawberry drinks often contain added sugar.
Why does strawberry juice turn brown?
Its red anthocyanin pigments break down with heat, light and oxygen.
Is NFC strawberry juice better than concentrate?
It usually tastes fresher; nutrition is similar.
Can strawberry juice be private-labelled?
Yes. ACM produces strawberry drinks in several formats for OEM and private label; browse the fruit juice range.
