Tropical Flavour Without the Juice-Drink Weight
Mango almost always arrives as nectar or juice drink, both carrying enough body that a shopper treats them as a meal accompaniment rather than a casual refreshment. This 330ml can takes the same flavour and puts it on a carbonated water base, producing a lighter, more session-friendly drink that competes in the sparkling soft drink set instead.
Where the Acceptance Curve Differs by Region
Mango reads as an everyday fruit across South and Southeast Asia, the Middle East and much of Africa, which supports it as a core volume flavour in those markets. In Europe and North America it tends to signal a tropical or premium cue rather than an everyday choice, and distributors there generally list it alongside a mainstream citrus flavour rather than carrying it alone.
That difference is worth building into a launch assortment rather than discovering after the first order lands.
Format Specification
- 330ml alu-can: The reference size across global bottling infrastructure, so palletisation and carton configuration follow standard patterns.
- Complete light barrier: Protects the tropical aromatic compounds, which degrade faster under light exposure than most citrus or berry profiles.
- Transit-resistant: Aluminium tolerates repeated case handling on multi-leg export routes better than glass of comparable weight.
- 24 months ambient: No cold chain required between port arrival and retail sale.
OEM Terms
Manufactured under FSSC 22000, HACCP and ISO 22000 certification. Minimum order is 500 cartons, lead time 15-30 days from Ho Chi Minh City Port. Ripeness character and sweetness are both adjustable for private label — Gulf-market orders typically run sweeter and fuller than European orders on the same base recipe. The rest of the format range sits in the sparkling drink category, with the juice-based version available under mango juice.
