Rage Energy Drink comes in a 330 ml (11.2 fl oz) red aluminium can with a 24-month shelf life and serves as a base for private-label energy drinks. Brands can adjust caffeine, sugar, flavour, carbonation and can design, as long as the recipe stays within each market’s caffeine and labelling rules – for example the EU and UK warning above 150 mg/L.
Product specifications
| Item | Detail |
|---|---|
| Product | Rage Energy Drink 330ml Red |
| Volume | 330 ml (11.2 fl oz) |
| Packaging | Aluminium can |
| Shelf life | 24 months |
| Certifications | FSSC 22000, HACCP, ISO 22000 |
Prefer the classic size? See Red Rage Energy Drink 250ml.
What can be customised in a private-label energy drink?
| Element | Options | Watch out for |
|---|---|---|
| Caffeine | Lower, standard or higher; synthetic or natural sources (green tea, guarana, green coffee) | Warning labels and limits by country |
| Sugar | Regular, reduced, zero sugar | Sugar taxes; permitted sweeteners |
| Functional add-ins | Taurine, B vitamins, electrolytes, ginseng | Some additives need approval in certain markets |
| Flavour | Classic, berry, tropical, citrus | Local taste preferences |
| Pack | 250 ml, 330 ml, 500 ml; standard, sleek or slim | Caffeine per can rises with size |
How does a private-label energy drink project work?
- Choose the base (for example Rage 330 ml) and target market.
- Set caffeine, sugar and flavour targets.
- Review samples; see how sampling works.
- Approve label artwork, including required warnings.
- Produce, test and ship with export documents.
Which markets have special rules?
- EU and UK: “high caffeine” warning above 150 mg/L; UK retailers do not sell energy drinks to under-16s, and a legal ban is being introduced.
- US: no set caffeine limit for energy drinks sold as beverages; labels must be accurate.
- Middle East: HALAL certification expected; some Gulf states tax energy drinks at 100%.
Browse the energy drink range.
Frequently asked questions
How much caffeine is in a 330 ml energy drink?
At a typical 32 mg per 100 ml, a 330 ml can has about 105 mg. Private-label recipes can use less.
Can I make a natural-caffeine energy drink?
Yes, using sources such as green tea, guarana or green coffee extract.
Do energy drinks need a warning label?
In the EU and UK, yes, when caffeine exceeds 150 mg/L (other than tea and coffee).
What can size is best?
250 ml is the classic size; 330–500 ml suit value-focused markets. Consider caffeine per can when choosing.
