Lychee is one of the few flavours that reads differently depending on where it is sold. In Asia it is familiar and everyday; in Europe and North America it signals something exotic and slightly upmarket, which is why it turns up in cocktails and speciality drinks far more often than in value juice. A single product can serve both readings if the packaging is right.
Lychee’s Floral Sweetness, Ready to Drink
The drink is built around the perfumed, honeyed character that distinguishes lychee from every other tropical fruit. That aroma is the whole appeal and also the most fragile part of the fruit, so it is protected by filling into an opaque can rather than a clear bottle. The result is ready to drink straight from the chiller, with no dilution or preparation required.
Slim Can, Premium Shelf Presence
The 320ml sleek can is the format that makes the dual positioning work. Its proportions place it visually alongside premium and functional drinks rather than family juice, supporting a higher price point in markets where lychee is a discovery flavour, while remaining an ordinary single serve where it is not. Aluminium chills quickly, stacks efficiently and holds the product stable for 24 months at ambient temperature.
Working Terms
Production is in Vietnam under FSSC 22000, HACCP and ISO 22000 certification, at up to 20,000 cartons per day with a 500-carton minimum order. OEM and private label programmes cover the complete can design and market-specific label text. Payment is by T/T, loading at Ho Chi Minh City Port, lead time 15 to 30 days. Lychee is also produced as a not-from-concentrate juice in a 250ml can; both sit within the wider fresh fruit juice range.
